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Penguin books cover system
I present a new book cover design system that reimagines the founding spirit of Penguin Books with a contemporary perspective. This project goes beyond simply redesigning the appearance of a book; it is about deeply studying the habits and behaviors of Penguin’s readers who prefer paper books, and respecting the unique sensory experience of reading.
The cover design was inspired by the common habit of folding the edges of pages to take notes or mark a place. By treating the folded mark not as damage but as a visual language, the design celebrates books as objects for both reading and recording memories. The bookmark was created by merging Penguin’s iconic logo with the act of folding paper, allowing the brand identity to become part of daily use. To further enhance the tactile experience, a book holder ring was designed by piercing the center of the Penguin logo, enabling readers to slip their finger through for more comfortable reading.
Finally, a poster was designed using folded paper patterns, creating a visual rhythm that seamlessly connects the front cover with the back design. Altogether, these elements embody an effort to honor the joy of reading paper books while carrying Penguin’s heritage into a new era of design.