C
Promote spring
This project aimed to promote the season of spring by interpreting it through three senses—smell, sound, and taste—based on interviews directly conducted with citizens on the street.
These sensory impressions were visualized through the imagery of blooming flowers, translating everyday experiences of spring into a direct and accessible design language. The project was conducted as a cross-disciplinary collaboration with students from other departments, engaging in the entire process from reference research to concept development, design execution, and final completion.
What makes the project even more significant is that the outcome took the form of billboard series, bringing the concept to life in a public and impactful medium. The process concluded with a professional presentation at an actual agency, highlighting not only the final work but also the value of collaboration, creativity, and interdisciplinary synergy.