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Rainbow bridge
This brand was created to improve the unfriendly pet culture in an era where the number of pet owners is higher than the number of people who have children, and its name was inspired by the expression that pets cross the rainbow bridge when they pass away.
I designed a pet memorial kit that includes a keyring, an album, and letters written to pets, allowing owners to preserve and cherish their memories.
Furthermore, the brand was expanded through an exhibition that displayed these letters and memorial items, creating a space where personal remembrance grows into a shared cultural experience.