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Terrarlia
As part of a cross-disciplinary collaboration, I was responsible for the branding aspects of the What if project. My role focused on creating the logo, typeface, and overall visual identity design. The name Terralia is derived from the fusion of ‘Terra’ (meaning Earth) and ‘-lia’ (meaning place), symbolizing an artificial ecosystem. This concept envisions a speculative world where human interaction with wildlife is banned due to mass extinction and ongoing threats to biodiversity.
To embody and communicate this speculative vision,
I designed and produced a brochure that guides viewers through these artificial ecosystems, enhancing the experience of exploring them while raising awareness about environmental conservation.