G
Gumini
This project was developed in collaboration with the design agency How&How, focusing on the creation of a holistic brand identity for a plant-based and organic gummy brand. Built around the concept of “mining gummies like gems”, the brand aims to deliver playful joy for children while reassuring parents with a wholesome and trustworthy choice.
From naming and identity to the overall visual system, the brand was designed to strike a balance between the imaginative world of children and the mindful values of parents. Sustainability was embedded into the brand through eco-friendly packaging materials that naturally decompose.
To bring the concept to life, the team produced a motion graphic moving poster and leveraged AI to generate jewel shaped gummy visuals that visually reinforce the brand’s narrative.