I
Allplants
Vegan Ready-Meals & Smoothies system
Rebrand of allplants that retains the original word mark to preserve equity while introducing a new sun shaped symbol a mark of ingredients grown under sunlight. The identity is extended across a ready meal packaging system and a new ordering app developed for efficient, friction-free selection and checkout.
A related vegan smoothie second brand named allplus to mean a plus for everyone features a plus centric logo.
Within the main app design, ready-meal orders trigger smart smoothie pairing recommendations, aligning the two brands into one seamless experience.
To communicate the system dynamically, a motion graphic was created, including an animated mark, plus morph transitions, and looping story/reels, alongside a complete set of sns launch visuals and production ready packaging assets.