J
Sewingio
Sewingio is a contemporary tailoring brand designed for women in their twenties, defined by its colorful aesthetics and refined craftsmanship. The brand name originates from the fusion of “sewing”, representing the tradition of needlework, and “io”, a modern suffix that conveys innovation and digital sensibility.
The project encompassed the entire pre-branding process, culminating in the creation of the brand book design. As Art director, I shaped the brand’s visual and creative direction, establishing a distinctive identity that harmonizes playful color palettes with structured tailoring. In addition, I produced gif to enrich digital storytelling, extending the brand’s presence into motion and interactive formats. Sewingio redefines tailoring for a new generation where tradition meets innovation, and craft is expressed through bold, vibrant, and dynamic design.