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Oodles
At Oodles, we believe in a world where neighbors share more and waste less. Our mission started with a simple idea: “Yes, we have some bananas! Way more than we need.” Instead of letting food go to waste, Oodles connects people nearby to share surplus food and other useful items freely and easily.
Oodles is more than just a food-sharing service. It is a platform for building meaningful connections in today’s disconnected world. Through sharing, we not only protect the environment but also strengthen community ties. Everything exchanged through Oodles is free, with no financial transactions involved just kindness and sustainability.
To embody this vision, we created a comprehensive brand book that captures Oodles’ values, voice, and visual identity. This brand book serves as the foundation for all communications, ensuring that every interaction feels fast, free, and friendly.
I also developed an app prototype that brings the brand to life digitally. The Oodles app allows users to share surplus items instantly, fostering real-time connections with their community. This prototype demonstrates how Oodles transforms branding principles into an accessible, intuitive, and socially impactful experience.